Lockdown worldwide due to the Covid-19 pandemic is causing a major economic impact. Since we all are staying at home only the internet connectivity has increased dramatically. This has made many businesses to keep their operations running in this tough time. Seeing the recent growth of the pandemic we do not know for how long we have to stay at the home. Since this is a long battle with Covid-19 pandemic. we must combat it together. As most of the businesses have locked down their physical stores, the focus is now on the social media. To stay in the business, the owners are exploring new ideas and trends of digital marketing on social media platforms. The latest trends are giving SMO services a boost.
the top 10 trends to follow for digital marketing and SEO service
Stay in Touch with Customers on Social Media
Since we all are fighting the same – the Covid-19 pandemic or coronavirus outbreak we have some precautions. Most of the offices are temporarily shut down, schools and colleges are closed, and we cannot hang out in shopping malls or go to a movie or diner date. This is the time to stand for each other extending our hands. In this tough time, under the umbrella of your brand, you can spread your good deeds for the mankind. People are scrolling social media pages now more and this is the right time to leave a strong message to people on the behalf of your brand.
Your Business Is Available Online
People are spending more time online now and people are glued to the screens for regular updates. As there are more screen times than ever, online products are services will get a business boom. This is the time to come to the forefront and use the strategies of SEO services. Have a better online presence and a better rank on SERP to make your brand found easily.
Nothing Could Be Better than Pay-Per-Click Advertising
This is the apt time to use the PPC marketing skills as most of the people are spending more screen time and you can get a competitive advantage. This is also a great idea to save money on digital marketing. The cost for per click has decreased almost 6% and you can expect more cut down in coming days. That means you have to pay less to the advertisement publisher for each click leading to better revenue.
You must be in a good position in SERP, when the customers are looking for a certain product, they will end up at your doorstep. To go higher on SERP takes time and planning. If you miss to put effort on local SEO service, optimize the website regularly, you are likely to fall on the ranking.
Be Ready for Bounce-Back Surge
These dark days will come to an end certainly. When all will be over, you have to prepare your business for the good times. You cannot lose your grip on the SMO services and the SEO campaigns as these will start showing the results two to three months from now. Holding the campaigns now will impact your revenue in that time.
Show Care for the Customers
You can show care to the customers in your unique way. Give the customers a special discount on the services or products, spread awareness about the disease. Identify the market and give special offers. In this time of unrest, stay close with your consumers for a good revenue in the good times.
Relevance of Local SEO
As we are staying at home and leaving the home when it is required only, we tend to search for nearest stores or service locations. This will open the door for the local SEO services. Another trick is to add positive reviews about the services. You must take care of your online reputation as this is a chaotic time.
Get Ready for Changes
In this critical time, you must be open to the changes. Show empathy the customers and find unique ways to connect to them that you never thought of. For an example, when all the restaurants are closed, you can offer free delivery to the customers.
Do Not Panic for Covid-19 Pandemic
Do not make any panic move as this can influence your customers highly. Do not make any panic decisions. Always use metrics and analyze them before making any decisions.
Complete Your Digital To-Do List
In this lockdown period, you might have rescheduled the in-person meetings and you probably have free time. Use the time productively. There could be tasks that you have overlooked or could not get time to accomplish. This is the right time to put check marks on the to-do list.
As mentioned in this article, we have to battle this time together. Take care of your health first, then your business. Continue to put efforts on your business as these days will pass and your business will continue to flourish.