CTR or click-through rate is an important metric of SEO and it is always good if your posts or advertisements have a good CTR. This rate matters a lot while engaging in SEO and digital marketing practices. Therefore, you should always monitor the CTR of the campaigns you engage in regularly to keep an update of the same and if they dip down, then that is not a very good sign in the world of digital marketing. Organic CTR tips are something that can be tremendously helpful on these occasions and would help you grow your organic traffic.
If you are searching for “how to increase organic CTR in 2021?”, then it is not very tough. Yes, you can do that almost effortlessly and we will show you some simple hacks that you will get on this article, to help raise your click-through rate.
We will be checking them soon but first, take a quick look at CTR and what are good and bad CTRs. So, keep reading!
What is CTR?
Click-through rate appears as the rate, represented by a value followed by a “%” symbol. Often many of us tend to confuse CTR with CPC or cost per click, which is another important metric of advertisement campaigns of digital marketing. Therefore, first, we thought of explaining CTR to clear out any confusions that might squeeze their way forth.
CTR means the rate at which your audience clicks through a particular advert. This is a rate and is measured in percentage, which is tallied against the total impressions or the total visits that it receives. In mathematical terms, CTR is the number of clicks your advertisement receives divided by the total impressions.
For example, if your advertisement receives 4 clicks in a total of 100 impressions, then the CTR becomes:
4 / 100 * 100 = 4%
This 4% will be your CTR.
What CTR is Good for You?
Every brand wants to shoot up their CTRs in all of their initiatives but few truly manage to do so. If you are curious to know what the average CTR is, then it is 1.91% for search and 0.35% for display ads. However, the figures are just average and therefore, you should not be overwhelmed by seeing them.
You should always gear up to better your CTRs in order to boost your brand. Anything above 5% on the search network and above 1% on the display network is considered to be a good CTR for your business.
How to Improve your Organic CTR?
There are dozens of ways that you can try to improve your CTR. However, often businesses complain that they cannot increase their organic traffic and the organic CTR. After investing an unbelievable amount of time and countless resources, if their CTR falls shorter than the least expected rates, then it is certainly concerning.
But no need to worry because we are here with 5 easy and effective methods that work in 2021, which you can follow to increase your organic CTR without any worries!
5 Smart Hacks to Increase your Organic CTR Effortlessly!
Here’s a list of 5 well-researched organic hacks that will increase your CTR faster than ever:
Root for Long Tail Keywords
Long-tail keywords are always looked up for successful branding and digital marketing. They have always proven their worth whether it comes to SEO and are also effective when it comes to pushing your CTR up!
And why will they not be effective?
Long-tail keywords, as opposed to short-tail keywords, which are only single words or a couple of words, are a group of words or phrases.
For example – Short tail keywords – “cars”
Long-tail keywords – “Best cars you can buy in 2021”
In the first instance, it is only an abrupt “cars”, whereas the latter one points out the best cars that can be bought in 2021, which is more specific, thereby helping the audiences to relate with their queries and click on the same.
The key to success is, therefore, using long-tail keywords or phrases that you can find out using a keyword planner tool, and creating a cluster of them in order to proceed with a single short tail keyword.
Modify your Title Tags and Meta descriptions
Both the title tags and meta descriptions matter when it comes to SEO and CTR. They are helpful for the search engine as well as the audiences.
While the title tags help the audiences form the basic idea of your content, the meta description helps them weigh their idea with the content and also understand the main contents of your webpage. Therefore, you should not waste this opportunity to score!
A good title should be within 60-70 characters and an ideal description happens to consist of 160 characters. So, form a specific title and an impressive meta-description around your content.
The key to forming hooking titles and meta descriptions is putting yourself in your audiences’ shoes and thinking about what would impress you as a fellow Google searcher.
Attach images to your posts
Pictures not only make posts interactive but at the same time helps them attract more users. Imagine if it were you, would you visit a dull post that is only information or the other one that has an adequate amount of information along with some good and relevant pictures and infographics in it?
Images do the major part of grabbing the users and are an important aspect that contributes to the increase in the overall CTR.
Create short, crisp, and informative URLs
URLs tell a lot about a particular webpage. People are being quite aware of the URLs lately and aren’t following any suspicious URLs or those that are long and uninteresting.
You can think for yourself:
Would you go for a URL that appears like: www. abcdef .com/sde-12d-e21ed21d-d12 or rather choose a URL that looks like: www. abcdef .com/best-marketing-tips-for-2021?
The second one looks much more genuine and answers your query, right? Therefore, you should rather opt for that one.
The same goes for the other users. So, when considering your URL, you need to keep it short and to the point that contains the focus keyword in it and is also relevant to the webpage, it links to.
Focus on the Rich Snippets and Choose Structured Data
Google has a special affinity towards data that is informative as well structured well and ultimately helps the users to find out the exact content that they want. You can opt for rich snippets, which will not only occupy more space on the SERP results that appear for your content, thereby becoming more prominent but also helps to hook your users right in at the very first impression!
You can rein the power of rich snippets but only if you are aware of the proper schema that Google is looking for!
Some of the most common snippets that you might see appearing on Google are:
- Review snippets: This shows you a star and numeric rating just under the meta description.
- Rich data snippets in recipes: In this, you will find a step-by-step overview of the recipe.
- “How to?” snippets: This will help you with step-by-step guidelines for a specific task.
- Sitelinks: With this, you will find navigational links to important pages on your website just under the meta description.
- Search box snippet: Here you will find your website’s internal search box appearing inside the SERPs.
- The snippet of products: These snippets bring you the product information, which includes the price, reviews, and more of the products in the SERPs.
- Video snippets: This will show you the video information, including thumbnail URL, upload date, and more, in the SERPs.
- FAQ snippets: These are the snippets that present the FAQ section of the article.
Now that you are thorough with some of the common snippets that appear on Google, you can simply follow these easy steps to ramp up your CTR:
- You can start structuring your data by visiting Google’s Structured Data Markup Helper.
- Then, you need to choose the kind of snippet that you would like to create.
- Next, you have to paste the URL or HTML source to the markup helper.
- Now, you need to highlight the key elements of the page that you would like to include in your structured data.
- Then, you need to click on the button that says Create HTML.
- After that, you need to copy and paste the structured data you have generated onto your page HTML.
- Now, you can preview and verify this new rich snippet that you have created in Google’s Rich Results Test.
As soon as you run your test, the schema markup you are using will bring you a report based on which you can verify the eligibility of your rich snippet. Furthermore, you will also get to know of any other issues persisting with your rich snippet and would also be prompted with warnings, which you will have to fix prior to publishing your webpage.
Boosting your organic CTR would help your brand get a new lift! We hope that our article turns out entirely useful to you! Apply these methods just as we have mentioned them and thank us later! By the way are you aware of the new Google updates 2021? If you aren’t then our article might guide you with it! All the best!